Billie Eilish's "Birds Of A Feather" Proves Experimental Pop Still Has Viral Potential

So, here’s the breakdown–TikTok is eating up the new Billie.

This week was another win for the pop girlies. Last week, Billie Eilish dropped her third album, “HIT ME HARD AND SOFT,” which offered a glimpse into her coming of age experience in the limelight and her journey of coming out as queer. Much like the sound, produced by her fellow Grammy winning brother Finneas, the lyricism on the album ebbs and flows between sincere rumination and nostalgia for a youth often tainted by outsiders' observations.